Structure and content
I read everything you have, work out what a buyer is actually looking for, and rewrite the page structure around it. Usually this means fewer pages saying more.
Home/Services
What I make
Two things, often together, because they share the same content work and should say the same thing.
01 · Websites
Websites, rebuilt
The work is rarely about looking modern. It is about rebuilding the page around the question your buyer is actually asking, moving the proof to where they will see it, and making the whole thing load fast enough for a site office on mobile data.
What a rebuild includes
Four things, every time
Every project covers all four. They are not add-ons.
Bilingual design, built twice
Arabic is laid out as its own design, right-to-left, with type that reads properly at small sizes. Not the English layout with the text swapped.
Speed and the technical basics
Compressed images, no bloated plugins, proper page titles and descriptions, a working sitemap, and a Google Business profile that matches your real details.
Handover you can actually use
Everything in your accounts, in your name. Plus a short screen recording showing whoever handles it how to change text, swap photos and add a project.
On Google
Can you guarantee we rank first on Google?
No, and anyone who does is guessing. What I can commit to is the part that is actually within my control: clean page structure, fast loading, correct titles and descriptions, a working sitemap, and a Google Business profile that matches your real details. That is what gives you a fair chance to rank.
01 · CAPABILITIES
02 · PROJECTS
COMPANY PROFILE · EDITION 04Your company,
on paper
on paper
02 · Company profiles
The company profile, rebuilt too
A capability statement is often the only document a main contractor actually opens. It travels by WhatsApp, it gets attached to pre-qualification submissions, and it sits in a procurement folder for years.
Most were put together in Word under deadline and then reused for years, because there is never a good week to rebuild one. I build the profile from the same content work as the website, which is why doing both together costs far less than doing them apart, and why they end up saying the same thing.
- A 12–24 page A4 document, designed separately in Arabic and English
- Capability statement, scope of services, plant and equipment list
- Project references with client, scope, value band and duration
- Certifications, accreditations and pre-qualification status
- Organisation chart, HSE policy and profiles of key personnel
- A print-ready file plus a compressed version light enough to send on WhatsApp
- Editable source files, so your team can update the project list each year
Standalone or with a websiteAR + EN10–14 days
Where to start
Start with a free review
A three-minute recording of your current site, showing the changes that would make the biggest difference first. Yours to keep either way.